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nlp, motivation, success

I read a book on neuro-linguistic programming recently. It’s basically a way to reprogram your brain (e.g. to strengthen motivations or weaken phobias), using techniques like visualizing the trigger in question, then changing the way you visualize the scene. (Moving the trigger object farther away from you or closer to you, adding colors, adding theme […]

the dip

I read Seth Godin’s The Dip last week, and I found it unexpectedly frustrating. It’s a short book, with a very simple premise: you (or your company, or what have you) should pick a niche, and try to be the best in the world at that niche; doing so is alleged to be surprisingly within […]