Comments on: waiting until the last responsible moment http://malvasiabianca.org/archives/2007/12/waiting-until-the-last-responsible-moment/ Mon, 08 Sep 2008 02:23:11 +0000 http://wordpress.org/?v=2.6.1 By: Per http://malvasiabianca.org/archives/2007/12/waiting-until-the-last-responsible-moment/#comment-74091 Per Sat, 08 Dec 2007 20:23:54 +0000 http://malvasiabianca.org/archives/2007/12/waiting-until-the-last-responsible-moment/#comment-74091 In my good ole telco days, that was pretty common. On one particular product, the changes to the billing system were so intrusive that we told the marketing department that there was no way we could bill until 3 months after the planned introduction. They turned that into a 2 month free introduction period :) The question is really how big a risk you are running. Adaption on most products is slow so if you miss the first billing cycle you are not missing a lot of revenue. Having the extra feature might result in more customers and more revenue down the road. In my good ole telco days, that was pretty common. On one particular product, the changes to the billing system were so intrusive that we told the marketing department that there was no way we could bill until 3 months after the planned introduction. They turned that into a 2 month free introduction period :)

The question is really how big a risk you are running. Adaption on most products is slow so if you miss the first billing cycle you are not missing a lot of revenue. Having the extra feature might result in more customers and more revenue down the road.

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