So what’s the deal behind this story? 37signals is notable for, among other things, being minimalist (in many ways) and profitable. Like they say, they don’t need money (at least to do what they’re doing now); and, in the past, they have apparently been happy with (quite) small teams. (Indeed, DHH reinforces the latter in this interview, talking about how they’re happy that they don’t have to worry about, say, managing people.) On the other hand, they say they have big plans, where by “big” they mean becoming one of “the great companies of the next 20 years”. I don’t know offhand of any other small company that I’d listen to when they say that; from these guys, I wonder.
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